Claudia Schneider will be responsible for the department, and will report directly to the CEO Ricardo John
FCB Brasil now has a new area within the agency: operations. Led by Claudia Schneider, who reports to CEO Ricardo John, the department was created with the aim of streamlining internal processes.
With the command of the operations area, Claudia accumulates the new role with the position of director of brands & business, which she has held since February of this year. The area will have 12 people, and Renata Reigota, at FCB since 2020, takes over as project director, coordinating the entire GP team.
Our focus will be on working so that the agency’s operations bring energy savings, lightness to daily life and increase our performance from a strategic, creative and financial point of view, said new leader Claudia Schneider.
