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The sequel to the children’s ‘Sing – Quem Canta Seus Males Espanta’, released in 2016, hits Brazilian cinemas on January 6th. And to let you know that the debut of ‘Sing 2’ is on its way, Universal, Otima and VMLY&R installed a personalized ambience in the furniture on Avenida Paulista, in São Paulo.
The action features a dressing room lighting appliqué on two sides and a sound system with a timer, which will play the theme song for the animation Suéltate, a partnership between the singer Anitta and Sam I, BIA and Jarina De Marco.
The action will be on Avenida Paulista until the next 21st (Disclosure)
The project also has colored lighting, stickers themed with the characters from the film, as well as spotlights installed in a boxtruss, a metallic structure used in events, on the 45° face.
