By having TV film, spot and pieces for print and outdoor media
In line with the concept created in 2019, The Unusual in Constant Movement, ESPM presented its new institutional advertising campaign. Created by ESPM’s marketing team, the action explores academic demand, networking and innovation.
This time, the plays feature professors, students and alumni of graduate and undergraduate courses at the institution, among them the tiktoker Nina Baiocchi and singer Murilo Bispo, to highlight ESPM’s attributes.
These students, professors and professionals represent the way of being ESPM and attest, through their genuine testimonials, to all the differentials and unusualness of the School, says Jane de Freitas Mundel, senior manager of marketing and market intelligence at ESPM.
In the film, students talk about learning beyond the classroom, the production of knowledge, technology, international experiences, improving skills and approaching the job market.
The new campaign will run until December of this year in the areas where ESPM has units – Rio de Janeiro, So Paulo and Porto Alegre and in other strategic regions for the institution, such as the Federal District, Belo Horizonte, Salvador, Fortaleza, Recife, Manaus and Campo Grande.
