As of the 26th, Dafiti, the largest fashiontech in Latin America, will return to Brazilian television with an unprecedented campaign and great news for consumers. Lasting four weeks, the company’s new advertising action will have two 30” videos and will introduce for the first time Dafiti’s new character, the D-zão. With the motto ‘Viva a Moda with more D-Zão de Dafiti’, the films show the new character in different textures and colors, promoting the main differentials of fashiontech, leader in the sector in Latin America.
Check out Dafiti’s video:
According to Aline Mori, CMO of Dafiti, the new campaign marks a new moment for the company, which personified the brand with the conception of D-zão. According to her:
“Dafiti has many consumers who are passionate about the brand. Having a character that brings our energy and essence is a way of connecting with our audience, strengthening our bond with these people” and concluded: “We continue with our mission to bring fashion from around the world for everyonedemocratizing the access of Brazilians to major national and international brands, bringing an increasingly light and fun communication, because this is what fashion represents for Dafiti.”
The choice of the name of the new character of the brand has to do with everything that fashiontech offers: D-zão de Digital, which takes the world’s fashion to everyone, D-zão de Diversidade, which sees fashion in all bodies, D-Zão discount on beloved and exclusive brands, plus Dafiti’s D.
The objective of Dafiti’s new campaign is to strengthen the relationship between fashiontech with its consumers, in addition to creating a fun connection with the platform through its new character that, from now on, is part of all the company’s communication with its audience.
The campaign also reinforces the main attributes of the brand, which offers a portfolio of more than six thousand national and international brands, such as Lacoste, GAP, adidas, Forever 21, Calvin Klein Jeans and Tommy Hilfiger, in addition to offering discounts, free shipping, exchange easy and free, with collection at home.
With national exhibition throughout Brazil, Dafiti films will be available on more than 25 channels and will be shown by TV stations such as GloboNews, CNN Brasil, Viva, Multishow, GNT, Sony and Warner, as well as being present on brand social media: Instagram, TikTok and Youtube.
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