The sponsor’s logo was written in the alphabet of signs in the match against Juventude, yesterday, at Maracan
In the month in which the International Day of Sign Language is celebrated, Fluminense and Betano paid tribute to the deaf tricolors. On Wednesday night (28), in the victory of the Laranjeiras team against Juventude, at Maracan, the number 3 shirt had the sponsor’s logo written in the alphabet of signs.
In addition, a video of the crowd singing in pounds was shown on the stadium screen.
The action L of Libras in reference to the celebrations of the striker Germn Cano doing the L aims to promote awareness about the rights and inclusion of deaf people. After the game, Fluminense and Betano donated an autographed shirt to the National Institute for the Education of the Deaf (INES).
The insight came from the gesture of the crowd. What if that L gesture meant more than a tribute? Thus, the idea of L de Libras was born, a way to include the deaf fans of the Flu and give light to this cause”, concludes Dogura Kozonoe, executive creative director of Ampfy, responsible for producing the video in Libras on the screen of the studio.
