FCB Brasil created an operations area, Fbiz has new developments and Motorola presents a new B2B director
The week comes to an end with some movement in the market. The main one was the departure of Peter Utzeri and Leo Burnett Tailor Made, where he was VP of creation. With this, as informed by the agency, whoever assumes the post Vinicius Stanzionewho has shared the post with Utzeri since 2021.
According to sources at PROPMARK, at first, the creative has not yet defined its future in the market.
Another move took place in FCB Brazil, which announced the creation of an operations area. Led by Claudia Schneiderwhich respond to the CEO Ricardo Johnthe department was created with the aim of streamlining internal processes.
With the command of the operations area, Claudia accumulates the new role with the position of director of brands & business, which she has held since February of this year. The area will have 12 people, and Renata Reigotaat FCB since 2020, takes over as project director, coordinating the entire GP team.
Global Director of Culture at R/GA
A R/GA hired Anita Jack-Davis to occupy the chair of director of culture and management operations at the agency. The executive will be responsible for leading all equity, inclusion and diversity (EDI) initiatives already underway and involving stakeholders in order to drive systemic and sustained change.
Prior to R/GA, Anita held positions as a diversity consultant in both academia and the corporate world, including most recently as VP of Diversity at Skidmore College, where she led the Wyckoff Center, an interdisciplinary space dedicated to racial and social justice projects. to the campus community.
In the creation of Fbiz
source editors, Rodrigo Guimares e Gustavo Costa become Fbiz’s creative directors. Guimares has worked at NBS, J. Walter Thompson (now Wunderman Thompson), WMcCann, and LewLara, and Costa has worked in Africa, DPZ&T, Innocean Brazil and Y&R (now VMLY&R).
head of development
A KTBO presented this week Silvio Teixeira as the agency’s new head of development, technology and innovation in Brazil. Slvio Teixeira, who comes from the financial institution ABN Amro, where he worked as CTO, arrives to lead all of the agency’s efforts in technology development, frontend and backend, as well as mentoring new solutions for clients and prospects.
New Latam structure
A Bullet announced the hiring of four professionals for its Latam structure, based on clients acquired in the region. Jonas Forteshead of account Brazil, will be responsible for the integration of the Brazil and Latam team.
For the Latam team, advertising Flavia Cotrim arrive as head of account, responsible for leading the interface with customers. Leonel Run to be the project management office with a total focus on Latin America.
Based in Barcelona, Spain, Andrezza Souza to be the executive producer, responsible for putting promotional actions into practice and adapting them to the particularities of each country. As head of strategic planner, joins the team Andrea Melloresponsible for project development and planning.
Customer Experience
With experience in companies such as Tesla, JellyFish Brasil, Enken Agency, Joo Ferraz assumed the direction of customer experience at Ampfy. He has a degree in advertising and a postgraduate degree in art history from ESPM, design from FAAP and project management from Fundao Getúlio Vargas.
I am always connected to technologies to bring brands a relevant experience of their audience with their products and services, whether in display pieces, videos, posts on social media platforms, apps or websites, he said.
B2B and Motorola
Vinicius Flowers the new global marketing leader for the B2B area of Motorola. The executive has experience in the information and communication technology sectors, leading projects in marketing, communications, institutional relations and corporate social responsibility.
Fiori highlights that his mission will be to lead the formulation and execution of this strategy, from brand and portfolio positioning for large companies, SMEs and channel partners to understanding the B2B customer journey and expectations.
PicPay
O PicPay hired Peter Romero as the director responsible for the Financial Services for Individuals business unit. Romero takes control of the products offered in the app’s digital wallet, such as Pix and transactions P2Pbill and payment slips, salary portability, income, among others.
Educational Southern Cruise
A Educational Southern Cruise has a new executive director of marketing and sales: Luiz Gonzaga Victor Foureaux Neto. Luiz Gonzaga assumes the position that was held for more than eight years by Wilson Dinizwho will act as VP of Digital Education, with the mission of accelerating the development of the digital fronts of undergraduate, graduate and other non-regulated education lines.
CFO para Amrica Latina Sul
A Bridgestone presented Roberta Guerra as director of finance for Latin America South. Roberta joined Bridgestone in 2017 and held the positions of controller of the Santo Andr plant, and senior planning manager at Bridgestone in Brazil. Since January 2022, she has been the financial manager of commercial operations for Latin America.
In her new role, the executive will lead the main projects and analyzes in the area and support the execution of the Bridgestone Latin America South business strategy, promoting synergies with the other regional teams of Bridgestone Americas Tire Operations Latin America and Bridgestone Americas.
(Credit: Freepik)
