In addition to the celebration at Crocs World, hosted on Roclox and Zepeto platforms, the brand will also launch a limited edition footwear
Crocs celebrates its 20th anniversary in October and, to commemorate the date, decided to carry out hybrid actions during the month that they call “Croctober”, with local activations and shows in the metaverse.
The party arrives in the metaverse from October 7th through Crocs World, a virtual universe hosted on Roblox and Zepeto platforms, where immersive experiences that allow Crocs fans to interact with the brand will be contemplated. In So Paulo, the brand begins the celebration with a closed event for influencers at the PopHaus inflatable park.
Croctober is one of our favorite times of the year. Over the past two decades, as we’ve grown, so have our fans, and together we’ve created a global comfort revolution. This Croctober in 2022 proves that there is no better time to reflect on the incredible 20 years: a time to celebrate what makes each of us unique and take advantage of it to continue inviting Come As You Are fans for generations to come! , said Heidi Cooley, CMO at Crocs.
On October 23, the official date of the celebration, the brand celebrates Croc Day with the launch of the Croc Day Clog, an exclusive model in a limited edition.
