Created by AlmapBBDO, the project integrates the launches of the children’s lines Quasar Next Wakanda and Sophie Wakanda
To celebrate Children’s Day in style, O Boticrio entered into a partnership with Pantera Negra, from Marvel, and launched the “Anthem of Courage”, a manifesto designed to inspire the feeling of confidence within children.
Created by AlmapBBDO, the project integrates the launches of the children’s lines Quasar Next Wakanda and Sophie Wakanda, in addition to being starring the singer, songwriter and actress Negra Li.
The composition was made with striking lines from the characters of the film, while the interpretation was with a group of children in the company of Negra Li, singer, songwriter, actress and mother of Sofia and Noah, 13 and 5 years old, respectively.
As a brand, our products reinforce consumers’ self-esteem and self-esteem, especially children. With this partnership, we have a powerful licensing that supports pillars that are also essential for Boticrio, in addition to enchanting adults and children with the beauties and utopias of the technological and aspirational world of Wakanda, said Marcela De Masi, marketing director at Grupo Boticrio.