First episode of the webseries shows the operation of lines 8 and 9 of the São Paulo metropolitan trains
CCR called the World Manual, created by journalist Iber Thenrio, to show how the company’s operations work. The first episode, now available, presents the backstage of ViaMobilidade Lines 8 and 9.
The initiative aims to bring the company closer to the public and was developed in partnership with Talent, the agency responsible for communication for the CCR Group.
In addition to the episode dedicated to the operation of Lines 8 and 9 of Metropolitan Trains, the web series #Borav will also feature an episode about the Rio-Santos (BR-101) and Presidente Dutra (BR-116) highways, managed by CCR RioSP, and another approaching Afonso Pena Airport, in Curitiba (PR), both will be announced later by the end of the year.
This is a delicious and smart way to show how dedicated our teams are to ensuring safety and efficiency in our operations. Welcome to our world of human mobility, a world of three million people cared for daily, said Tonico Pereira, communications director for Grupo CCR.
