The OXXO proximity market network is celebrating two years of operation in Brazil and expansion in the state of São Paulo. To celebrate the anniversary, the group prepared offers for consumers until the 1st of November on selected products and promotional action “Achou, Raspou, Ganhou”, with prizes during the campaign period.
Since the first opening, in Campinas, in 2020, Grupo Nós has opened more than 170 neighborhood markets in cities such as São Paulo, Jundiaí, Osasco, São Bernardo do Campo, Piracicaba, Guarulhos and Santo André.
“Despite the short time in the Brazilian market, OXXO has already established itself as a player in the proximity segment. The objective of the campaign is to celebrate with the consumer, responsible for the success of OXXO”, comments the Head of Marketing of Grupo Nós, Camila Assis.
OXXO offers consumers bakery, hortifruti, grocery, hygiene and cleaning products. As a proximity market, it bets on ease and proximity to be found by consumers, operating 24 hours a day. Created in 1978, it has more than 20 thousand units throughout Latin America.
Featured photo: Camila Assis, Head of Marketing at Grupo Nós (Disclosure)
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