New design was developed by Globo’s Brand and Communication department
Globo Filmes presented this Tuesday (4) its new visual identity. In order to visually integrate it into the Globo ecosystem, the brand will start using the company symbol.
Based on research on the socio-behavioral context of Brazilians and on the film market, the new design was developed by Globo’s Brand and Communication department.
The new visual identity wants to show a Globo Filmes that understands the importance of being present in all windows, from cinema to streaming, including open TV.
We seek to build partnerships that enable and boost Brazilian audiovisual production to entertain, enchant and inspire people with great stories. We seek to strengthen Brazilian cinema, plural, inclusive, accessible and sustainable, explained Simone Oliveira, head of Globo Filmes.