Executive joins a group with names such as Washington Olivetto, Fbio Fernandes, Nizan Guanaes and Marcello Serpa
CCO North America BBDO & Chairman and Partner AlmapBBDO, Luiz Sanches is the new name for the Fiap Hall of Fame, an initiative that recognizes the work of personalities from the Ibero-American advertising industry.
The tribute will take place during the online ceremony of the 51st edition of FIAP, next Thursday (6), in Miami.
Since becoming AlmapBBDO’s creative director, Sanches has helped the agency achieve seven consecutive victories as Agency of the Year at Fiap, in addition to having repeated the feat in the 2017 and 2018 editions, already as CEO.
I am very happy to be part of this select group and for what this honor represents. Undoubtedly, Fiap is very responsible for the success that Latino talents are having outside their markets, said the honoree.
Currently, among the Brazilians in the festival’s Hall of Fame are Washington Olivetto, Fbio Fernandes, Nizan Guanaes and Marcello Serpa, who, yesterday (3rd), was announced as one of the three honorees at El Ojo de Iberoamerica’s Latin Talent Hall of Honor this year.
