To the ‘Pullman UNboring – Hotels where amazing things happen’ happen in the digital environment
The Pullman brand, from the Accor hotel chain, launched the campaign ‘Pullman UNboring – Hotels where incredible things happen’, whose objective is to reinforce the brand’s evolution with a focus on Food, Beverage and Entertainment experiences. Fully digital, the campaign will run over the next few weeks in Brazil, Chile and Peru, including Facebook, Instagram, TikTok, YouTube and Google.
For the launch of the action, the brand brought together influencers at the Parque do Ibirapuera unit, in So Paulo, at a pajama party. The presidential suite and four other accommodations have been transformed into dance floor environments.
In addition, the runners won bars with drinks signed by APTK Spirits, candy stands and other items, such as cotton candy machines and plush gifts.
The new campaign is not a repositioning of the brand, because these actions focused on F&B&E and art already happen frequently in hotels. This is a new step for initiatives and I consider this moment an evolution of Pullman, explains Roberta Vernaglia, SVP of Marketing & Digital Strategy at Accor South America.
