XCOM, an integrated communication agency focused on content and digital media and present in global alliances, continues with strategic moves in its structure, and announces Boris Franulovich, who was at Grupo Pão de Açúcar, to be the agency’s new Head of Digital .
Responsible for Social Networks with a focus on Presence, Digital Marketing and Reputation at the retailer, Boris arrives at XCOM with the mission of leveraging the digital area and increasingly integrating actions with the public relations, digital marketing and reputation centers.
Viviana Toletti, managing partner of XCOM, says:
“XCOM comes from a 12% growth in 2021 and has already accumulated more than 20% this year. To maintain this pace with high quality deliveries, we have not stopped investing in our team. At this moment, we went to the market to bring in an executive to leverage the digital area, so important for the agency and responsible for a constant increase in our revenue.”
Boris also served as Social Media Service Manager at Máquina Cohn & Wolfe, developing monitoring for retailers Carrefour, Basf, Construcap, Instituto Sonho Grande, Metra, DAZN, Lojas Renner and Estapar. On other occasions, he led initiatives in the digital universe for the São Paulo Metro and CPTM. At XCOM, he will head a core that includes accounts such as Bob’s, IBGC, DocuSign and newcomers Softex, Pressmanager.
XCOM offers complete solutions for brands’ journey with their audiences, in B2B or B2C, from awareness generation to loyalty. He works in public relations (PR), digital communication, internal communication, thought leadership, communication training, content production and campaign planning.
Among XCOM’s main clients are UOL, Cruzeiro do Sul Educacional, Bob’s, PagBank PagSeguro, IAB Brasil, UOL EdTech, DocuSign, Grupo St. Marche, Construtora Patriani, SIG and IBGC, among others.
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