Marcelo Tavares, founder and CEO of BGS, spoke exclusively to ADNEWS about the emotion of holding the game fair in person, after two years of a pandemic.
To mark this 13th edition, the biggest games fair in Latin America will take place in seven days – it starts this Thursday, 06, and continues until the 12th of October, at Expo Center Norte, in São Paulo.
The event features 400 exhibiting brands, 3,000 influencers and hundreds of attractions, such as the debut of the Sonic Symphony Tour world tour, with timeless music and tracks from Sonic’s favorite games, live, with orchestra and band.
The profile of the gamer audience should reflect the effects of the pandemic, which ended up bringing many new people to the world of games. The period of social isolation attracted mainly casual players, who entered the market by playing via smartphone.
According to the specialized consultancy Newzoo, the gaming market is expected to exceed US$ 200 billion by the end of 2023 and mobile games will be the fastest growing segment in the coming years.
The female audience, increasingly larger and more present, joins the younger and older group, showing an increasingly diverse gamer universe.
“BGS is the great celebration of gaming, where diversity really has its place. Children with their parents, young players or fans, e-athletes, cosplayers, in short, BGS has content and fun for everyone who likes games, without distinction”, says the CEO of BGS.
Today the game helps people to grow professionally and economically, with projects of social impact and inclusion. “Games are more democratic, leaving a scenario where they were restricted to consoles and people with greater purchasing power, and reaching more people, who play on PCs and smartphones. Even if we talk about different games and platforms, it is the democratization of the gaming world”, says Marcelo.
The next seven days promise lots of fun, attractions and news from more than 400 brands, such as PlayStation, Nintendo, YouTube and Twitch. In addition to hundreds of free-to-play stations for the public to play at will, including new games.
The fair will receive international guests, content creators and famous influencers, will host the finals of eSports championships for games such as Counter-Strike, VALORANT and Free Fire, cosplay contests and a game development marathon between university students and will also have a games area created by Brazilian studios.
At BGS Talks TikTok, visitors will be able to follow what is happening on stage both from the audience and through the app, which will broadcast live lectures and conversations with personalities from the gaming and internet industry. The BGS Cosplay Bauducco will have 800 cosplayers honoring their favorite characters and parading for guest judges.
“It was 1,088 days waiting for this meeting and planning this edition. In 2020 and 2021, we held digital editions to keep the community informed and in touch with brands and their idols, but nothing compares to the experience of an in-person event”, says the CEO of BGS.
Check out the chat between Marcelo Tavares, CEO of BGS, and Daniel Rosa, CEO of ADNEWS, for LIVEADS, on July 14th.
Featured Photo: BGS 2019 (Disclosure)
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