O SBT brings a multiprogramming experience using the channel SBT News on YouTube and digital media in general. An example of this bet was what happened last Sunday (2), when more than ten million of people watched the coverage of the elections by vertical, which generated 69,483,854 impressions*taking into account the Youtube e Twitterin addition to TikTok who got nine million impressions on your first experience. During the coverage of the first round of the elections, there were more than 15 uninterrupted hours on digital, live, taking information, the candidates’ speeches and the results of the investigations in real time for all Brazilian capitals and the Federal District.
SBT’s journalism integration and planning manager, Rodrigo Hornhardt, says:
“SBT News becomes an alternative for SBT viewers to follow all the details of such an important day as the election. Hundreds of journalists from our integrated newsrooms bring the credibility of SBT’s journalism, already attested by the Reuters/Oxford poll, to the voter. This multiprogramming also took place in the electoral debates of the first round. In our broadcast, we brought the viewer behind the scenes of the events, the analysis and the repercussion on the debate itself and we managed to offer a good option to the young people who follow us on social networks.”
On open TV, during the broadcasts of the debates between the candidates for the government and the presidency (September 17th and 24th, respectively), more than 11.3 million Brazilians e 9.3 million homes have been achieved at the national level. On Twitter, the #DebateNoSBT reached first place in the Trending Topics and remained in that position for more than nine hours. There have been more than 157 thousand publications, which left the station’s name among the most talked about subjects of the world TT. Another highlight was the use of terms linked to the debate, such as the names of the candidates, which reverberated on the networks even 24 hours after the broadcast. “ÇWe managed to complement content and audience with this experience”, complete Rodrigo.
On polling day (2), the SBT prepared extensive journalistic coverage of the elections with live flashes on open TV throughout the program and a special attraction, led by Marcelo Torres, to show a balance of the election results at the end of the night. Coverage on SBT News began shortly after the opening of the sections, showing the arrival of the first voters and the candidates themselves. The vote of Brazilians living abroad was also on the agenda, with the live participation of correspondents Sérgio Utsch, in London, in the United Kingdom, and Patrícia Vasconcellos, in Washington, in the United States.
SBT News audience during the voting period (2/10):
- 69.48 million impressions
- 10.65 million views
- 311.9k engagements
SBT News Audience during the Debates:
- 36.5 million impressions
- 1.5 million views
- 91.4k engagement
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The post SBT News hits audience of 10 million with coverage of Election 2022 appeared first on DNEWS.
