Issuer launched its institutional campaign focusing on the relationship with the advertising market
Globo launched its institutional campaign, which has a visual evolution of the concept of reverberation and gives continuity to the messages that guide the relationship between the station and the advertising market.
The campaign pieces highlight the reverberating power of the company’s stories, bringing a more modern tone to their colors and language.
The campaign highlights Globo’s ability to have premium content and solutions from plim to play. Reinforcing the potential for generating buzz, influence and business results on any screen and in different content formats, said Manuel Falco, Brand and Communication director at Globo.
Globo has evolved the advertising experience offered to the market and the recent launches of premium solutions are examples of this, such as the case of Globo DAI, a product available for the simulcasting of Globoplay (TV Globo programming broadcasts and pay TV channels), which allows the delivery of segmented campaigns during commercial breaks through the strategic use of data and gives the advertiser the possibility to deliver different creatives according to their strategic objective and the conversation they want to have with the various audiences of interest.
Another resource also available on Globoplay, the Pause Ads, which is activated when the content is paused. The format does not interfere with the user experience, which ensures a positive connection with the brand messages and allows the advertiser’s campaign to be visible until the content is resumed.
In addition to these, Globo also evolves in Shoppable solutions, which promote sales integrated with its content, reducing the friction between desire and purchase and with reach and technology to generate more results. Most of these deliveries are made through the intelligent use of primary data, coming from the audience and users’ browsing on all Globo platforms.
The careful look at the daily journey of the consumer allows the trip of content, data and technology to have the strength to govern and feed back the company’s entire trajectory towards the future.
On the 27th, Globo will hold its first face-to-face Upfront, where it will bring together representatives of the advertising market at the Memorial da América Latina, in So Paulo, to present in detail the news for 2023.
