With the partnership, CBF wants to bring the Brazilian team closer to the young audience
Rappi is the new sponsor of the Brazilian men’s and women’s soccer teams. Through the partnership, the app becomes Seleo’s first digital food delivery and market platform, reported Rappi.
The objective of the partnership is to bring the team closer to the fans. From Rappi, millions of Brazilians will have the opportunity to purchase selected items, as well as take advantage of Seleo’s special promotions in the food and market category.
In addition, CBF and Rappi will make digital activations during the partnership, in addition to Rappi being present in the preparation of the team for the World Cup and in moments such as training and press conferences.
This partnership with Seleo Brasileira allows us to be even closer to national fans. In this way, we ensure that millions of Brazilians receive everything they need at home, especially on match days to celebrate the great passion of Brazilians, explains Tijana Jankovic, CEO of Rappi.
(Credit: Lucas Figueiredo/ CBF/ Publication)