Created by Africa and carried out by the Haute agency, the campaign aims to consolidate the brand’s entry into the gaming territory.
Heinz is reinforcing its presence in the gaming world with the “Play With Heinz” campaign.
Created by Africa and carried out by the Haute agency, the campaign aims to consolidate the brand’s entry into the gaming territory and highlight its presence in the hamburger territory.
To publicize the action, streamers and creators such as Muuh Pro, Craque Neto, PodPah, Thata Gamer, O Boleiro and O Bruxo Gamer held a live this Thursday (6) playing with Heinz at Hamburguer, encouraging the public to do the same and share your plays.
The campaign is a way of executing something we believe in: where there’s hamburger, there has to be Heinz, including in games. The irreverence and originality of this action are closely associated with the Heinz way of communicating. With a current and impactful tone, we reconnect the brand with gamers, now entering the gameplay of virtual football lovers, said Ceclia Alexandre, Marketing Director at Kraft Heinz.
This is the brand’s second initiative in gaming territory. The debut was in Hidden Spots, where Heinz mapped hidden spots in online games like Counter Strike Global Offensive and Players Unknown Battlegrounds (PUBG) for players to take a break to eat a burger with lots of Heinz ketchup.
