Dentsu, TBWA\Media Arts Lab, Innova AATB and GUT had news these last few days
The week comes to an end with a busy market mainly for promotions in two important agencies. THE GUTfor example, announced last Thursday (6th) the appointment of the ECDs Ricardo Casal e Juan Javier Pea Plaza North America’s CCOs.
As a result, the creatives will be responsible for supervising the agency’s offices and for six ECDs in Miami, Toronto and Los Angeles. In addition, the duo will continue to act as global partners in the network.
Already Dentsuthe novelty of the week was also the promotion of Viviana Maurmann the VP of media agency. With just over 25 years of experience, the professional will lead a team of 70 specialists, with the challenge of managing multiplatform strategies and integrated horizontal creativity.
A TBWA\Media Arts Lab promoted the copywriter Daniel Ogawa for the position of associate creative director, in addition to hiring the duo Gabriel Rodriguezart director, Gabriel Azevedoeditor.
Ogawa, who has been part of the creation of MAL since 2019, has already helped create campaigns for Apple in BR, LA and MX. Now, he starts working closer to creative director Ulisses Razaboni.
J Gabriel Rodriguez and Gabriel Azevedo start as a senior duo. Both have been a duo since working at Leo Burnett Tailor Made.
three new executives
A Innova AATB introduces three new account executives Isabela Assuno, Patrcia Mekitarian e Eugnia Baia. Isabela Assuno comes from a project management background with companies such as AkzoNobel and SA365. Patrcia Mekitarian focuses on event production and customer service, including working at PromoPonto.
Closing the gap, Eugenia Baia has worked at Banco de Eventos, Miksom, serving clients such as Fiat, Jeep, Ita, Nestl, among others. Eugnia Baia takes over the service of Fundao Telefnica Vivo at Innova.
Director of creators
Juliana Muncinelli the new occupant of the chair of director of creators at Dojo. The executive acted mainly as content manager and head of creators, being responsible for the relationship with creators and brands, planning advertising actions and strategies with influencers.
Ex-Loud e Cine na Jamute
Hingrit Nitsche, ex-Loud e Cine he arrives Jamute as a service executive, alongside Kiki Eisenbraunto expand the producer’s prospecting area, which has James Feeler as CEO and music producer.
Hingrit, who has already managed the production of campaigns and projects in partnership with agencies such as Africa, Publicis, WMcCann, AlmapBBDO, Leo Burnett Tailor Made and VMLY&R, for clients such as Vivo, Havaianas, Ambev, GM, O Boticrio, Bauducco, Volkswagen, BRF, Sadia, Kimberly-Clark, Unilever, Grupo Petrpolis, Ita and Bradesco.
Eleven with creative leader
A Eleven Marketing and Communication starts to count on Fabio Diving as the new creative leader. The executive, who will respond as head of creation, aims to reinforce the efforts initiated during the pandemic with a digitalization project and new deliveries, complementary to the major events and activations in the physical world.
Bringing together all the expertise of Onze’s major events, activities and experiences with a more digital look will definitely bring new opportunities for our customers, applying the best platforms and tools to each project, along with creative delivery, said Mergulho.
Media Manager at FCB/SIX
business unit of the FCB Group, the FCB/SIX hired Juliano Zeitlin as new media manager. Juliano is a publicist and has worked at Blinks, where he worked with clients such as Netshoes, OLX, Skol, Brahma, Stella Artois and Kimberly Clark.
His first stint at FCB was in 2019, serving Kimberly Clark. At FCB/SIX, serve Tramontina and Santher (Personal Baby Diapers).
Planning
A Mestia presented Bruno Farias (former Jssi) as the new planning manager. The professional has experience both in advertising agencies and in the marketing area of companies.
Advertising professional with a specialization in material culture and consumption from the perspective of semi-psychoanalysis at ECA-USP, Bruno also adds courses related to research, behavior, strategy and planning.
The professional has worked with important brands such as Motorola, Lenovo, Smart Fit, Shell Select, Yoki, Padaria Benjamin, GamersCard, Grand Cru, Tokio Marine, Trillio Academy, among others.
Former Group Po de Acar
A XCOM announced Boris Franulovich, who was in Grupo Po de Acar, to be the new head of digital. Responsible for social networks with a focus on Presence, Digital Marketing and Reputation at the retailer, Boris arrives at XCOM with the mission of leveraging the digital area and increasingly integrating actions with the public relations, digital marketing and reputation centers.
Country manager
the platform Equativ introduced its new country manager Brazil: Khalil Yaghi. With stints at Google and Amazon, the executive will be responsible for leading and integrating Equativ’s teams, and his main challenge will be the expansion of programmatic solutions in the territory.
Along with the leadership, three new commercial executives arrive for the Demand Sales area: Livia Merlin (ex-Criteo); Rafael Viberti (ex-i-Cherry) e Guilherme Fernandez (formerly Climatempo), in addition to Maurcio Bento (ex-Microsoft) who complements the team as an account manager.
Caroline Milli (ex-Ramboll) takes over as the platform’s marketing manager, and, completing the contracts for the Supply Sales area, Giliard Jose dos Santos como technical account Manager (ex-Criteo) e Nathan Remedio as Key Account Manager (ex-Globo and Navegg).
Head de marketing
Daniela Ayala arrives at the office of Veedha Investmentsaffiliate XP, in order to implement an integrated communication management to unite awareness strategies. Graduated in advertising from ESPM and with an MBA in Business Administration from Fundao Getúlio Vargas (CEAG/FGV), she has experience in project management in Marketing and Communication & Business Solutions with a focus on B2B Technology, in addition to eight years of experience in Marketing. of Services in companies with B2B and B2C focuses.
