The action was developed by employees of the financial institution and takes players to tourist spots in the country
Banco do Brasil presented the launch of BraBlox, its first experience in the Roclox metaversion during the Brasil Game Show (BGS).
The action was developed for children and teenagers and guides players through a map with puzzles that provide financial intelligence guidelines, helping to solve real economic and planning problems.
At BraBlox, players are taken to various tourist spots in Brazil and monuments with representatives from all states of the country. During the adventure, young people will still be able to enjoy all the experiences sponsored by Banco do Brasil, such as volleyball, street racing, surfing and skateboarding.
The action was entirely developed by employees of Banco do Brasil, and as a way of promoting the BB experience, the creators included in the story the Amigos Imaginários BB, protagonists of the Bank’s advertising campaigns, who guide participants through the adventure, helping them to pass for challenges that directly reflect on real-life financial issues, and in the end they present them with a skin.
