The campaign reinforces the need for breast cancer prevention. The proceeds from the sale of the new shirt go to the NGO Canomama
W7M Esports launched its awareness campaign on breast cancer prevention, called “Pause to Check”, last Friday (7th).
Along with the campaign, the organization also launched its new shirt, which will have all its sales revenue, during the month of October, reverted to a non-profit institution, the Canomama Health, Sports and Culture Association.
The main purpose of W7M is to create opportunities within the competitive scenario, and the inclusion and development of women in this universe has been our main agenda. The launch of this shirt and an information campaign came to make our positioning more tangible and to convey the importance of health care to women throughout the community, said Felipe Funari, founder of W7M and director of operations at the organization.
During the month of October, all W7M Esports competitive teams will wear the new attire in all their competitions and appearances, along with a pin, in order to publicize and support disease prevention, which will be distributed to fans of the organization during the month of October. Brazil Game Show.
The campaign will be taken to competitive matches, ranked and institution broadcasts.