The action “Hashtag Break” was created by Suno and is part of Eudora Sige’s 360 campaign
Eudora recently took its Sige line to television and, this time, presents a new phase of the Technology campaign that your hair feels.
With the new moment, the brand launched the “Hashtag Break”, which took tweets from real consumers to the TV commercial with ambassadors Jade Picon and Dani Santos.
Created by the SUNO agency, Hashtag Break is part of Eudora Sige’s 360 campaign, which focuses on her biggest communication investment of the year.
The partnership between the brand and Jade Picon was recently announced, in a video that shows the hair transformation of the influencer to live the character Chiara, from the soap opera Travessia, which premieres on Globo this Monday (10).
In September, Eudora Sige aired her first video for television with Jade, Dani Santos and Andressa Suita, highlighting the benefits and technologies involved in the line.
Hashtag Break is the embodiment of active listening that we practice with our consumers. At all times, Eudora values the opinion of those who are on the networks sharing their perceptions about our products and taking them to television is a way of reaffirming our commitment to thousands of Brazilians who will be watching us, said Fernanda Utrini, branding manager and communication from Eudora.
