The campaign was conceived by CP+B and is aired on TV Globo’s schedule.
Petlove launched a campaign to talk about the importance of a health plan for pets, called The plan for what wasn’t in the plans.
In the film, conceived by CP+B, the company brings a fun narrative and reproduces a wedding ceremony where the bride and groom’s kitchen accidentally eats the bride and groom’s rings. The communication ends with a photo album that brings, among the memories of the special day, an x-ray image of the furry one with the image of the ring that was ingested.
We want tutors to be able to prevent the unforeseen that can happen when their pets need care. We also hope to emphasize the importance of being up to date with periodic health protocols, such as vaccines and check-ups, allowing dogs and cats to have an increasingly better quality of life, said Filipe Botton, head of communication and brand for the Petlove Group.
The campaign was launched last Friday (7th) and is aired on TV Globo, including the last episode of the soap opera Pantanal and the premiere of the soap opera Travessia, this Monday (10th).
