To make the strategic service flow more efficient, the agency starts working on the squad model
Mindi reinforced its structure for clients operating in the sports and ESG sector, on the eve of the Qatar World Cup and COP27 in Egypt, with the aim of consolidating the client portfolio and expanding the offer of products and services for companies in several other B2B and B2C areas.
The agency’s first initiative in this regard was the creation of a Planning and Market Intelligence department, to be led by Guilherme Sierra, an executive with 28 years of experience in public relations, institutional relations, corporate communication, crisis management and business organization.
Guilherme arrives to bring his knowledge of the corporate world into opinion-forming and brand positioning strategies with human2human communication concepts at the center of interactions between audiences, always aligned with the client’s business objectives, explained Daniel Miura, Mindi’s General Manager.
COP is COP
Responsible for strategic communication with clients such as Grupo Panini, Umbro, Yunus Negcios Sociais and Instituto Capitalismo Consciente Brasil, Mindi is also reformulating its organizational structure and incorporating new professionals into the team, composing different expertise and skills.
To make the strategic service flow more efficient, the agency starts working on the squad model.
The B2B squad, coordinated by Alessandra Sabbag, houses ESG, Innovation and Business clients. Along with Alessanda, they complete the team Camila Mortari, who has been at the branch for more than a year and a half in front of business, compliance and risk management clients and Adriano Silva. Journalist and writer, trained by UNINOVE, Silva is also a commentator on the podcast “Abaixa a Bola” and a writer on cryptocurrencies, economics, investments, sustainability and technology focused on medicine.
In the B2C squad, under the leadership of Trcio Silveira and coordination of Gabriela Albach, for brands that primarily communicate directly to the final consumer, such as Panini Publicaes, Panini Colecionveis and Umbro, highlighting the arrival of Naiara Evangelo and Gabriel Miqueleti.
People are alive with brands, companies and leaders in whom to trust and with whom to relate. Therefore, reputation and credibility are watersheds when it comes to business results. The improvement of new languages and approaches for brands – not only with their segmented audiences, but far beyond them – becomes fundamental. And we are ready to continue offering this vision to the market, added Gefferson Eusbio, Director of Operations and Relationships.
