The campaign, conceived by Dark Kitchen Creatives, aims to present the brand’s new product, Hellmanns Supreme.
“At Hora H, which mayonnaise do you choose?”. with this question that Hellmann’s launched its new campaign.
Conceived by Dark Kitchen Creatives, the campaign aims to introduce the brand’s new product, Hellmanns Supreme, and generate a fun conversation with consumers.
“With this campaign, we want to highlight in a fun and humorous way that there is no room for doubt when we talk about mayonnaise, the best choice is always the real one, and Hellmanns Supreme unites the tradition of the number 1 mayonnaise in Brazil with innovation, resulting in in an irresistible flavor and unparalleled creaminess, said Carolina Riotto, marketing director at Hellmanns.
As part of the strategy, in partnership with Suba Contedo, Paola Carosella, Paulo Andr and Edu Guedes were invited to not only star in the communication pieces, but also to create and present an exclusive version of a sandwich with Hellmanns Supreme, bringing the ingredients and combination favorite of each.
Complementing the digital strategy, for those who are impacted by the campaign and want to try out this new product, Hellmanns will also bet on the strength of online sales in a partnership with Amazon, providing an exclusive page for the brand, highlighting Hellmanns Supreme, from October 7th to end of November.
