The agency became responsible for all positioning, advertising and media planning for the Rap10, Ana Maria and Pinguinos brands.
Fri.to expands its area of operation and becomes the new communication agency for the Rap10, Ana Maria and Pinguinos brands, becoming responsible for all positioning, advertising and media planning.
Our challenge is to reinforce the role of these brands for consumers, place them even more in the universe of the young public and gain space in strategic regions, from a specific perspective and proprietary content production, we will gain even more strength in the digital environment, said Marina Tumolo, Fri.to’s Director of Operations.
Wanting to make a presence on the social networks of the moment with relevance and ownership throughout the digital environment, focusing on a more irreverent dialogue and the production of appropriate content for each platform, the agency is already actively participating in the Rap10 Vira Tudo campaign.
The action, with the participation of Whindersson Nunes and the distribution of cash prizes, was the great debut, being broadcast on radio, Retail Media, Meta, YouTube, Twitter and TikTok.
