The structure, developed in partnership with MOE, consists of 28 photovoltaic panels that occupy a space of 130 m
Heineken, official sponsor of the Popload Festival, will be present at the 2022 edition of the event with a stage powered by a mini solar power plant. The festival takes place this Wednesday (12) in So Paulo.
Using music as a guiding thread within the Green Your City entertainment and sustainability platform, the brand presents the Espao Heineken, a stage that will amplify the voice of artists such as Brisa Flow, Badsista and Rincon Sapincia, in a structure set with plants native to the Forest. Atlantic.
The installation, developed in conjunction with Athens, continues the journey of greener festivals stimulated by the brand, which has participated in events such as MITA, Quero!, MECAInhotim and Rock in Rio Brasil.
The structure, developed in partnership with MOE, consists of 28 photovoltaic panels that occupy a space of 130 m and will be located near the entrance to the event. The plant will capture energy and connect it to the generators, to compensate for part of the supply of the brand’s activations.
Following the sustainable and green line promoted by the brand, the glasses of Heineken draft beer sold at POPLOAD will be recycled and reintroduced into the plastic chain.
