The brand’s campaign has as its motto Celebrate New Discoveries and was developed by Sowhat
Beauty on the Web chose the influencer, youtuber and actress Gessica Kayane, Gkay, to be the face of the Purple Party, the celebration of the brand’s 15th anniversary.
The influencer will participate in the activities of the celebration, which is part of the campaign, which carries the motto Celebrate New Discoveries.
We needed someone who was a trendsetter and a reference in the market, and then we thought of Gkay, which surprises us every day with new discoveries, as well as the campaign’s motto, said Renata Gomide, marketing director at Grupo Boticrio.
In addition to the artist, the party will be marked by the presence of internet names, such as Mari Saad, Brigitte Calegari, Nah Cardoso and Pri Caliari, as part of the brand’s squad, and by the presence of renowned experts in the beauty market.
The event will feature several interactive activities that promote discovery experiences, such as an astrology reading and an artistic battle. Guests will also be surprised at the entrance with a Purple Carpet, where they will be approached by Rica Benozzati and Yohan Nicolas, characters from an entertainment program, and asked about beauty and fashion bets for the look of the party.
The party will take place on the 1st of October, at Tomie Ohtake and was developed in partnership with Banco de Eventos and Pros. The creative concept of the campaign was conceived by Sowhat.
