Burger King dives into the Seven Seas and transforms the restaurant at the intersection of Av. Paulista and Av. Brigadeiro Luís Antônio, in São Paulo, in the underwater city of Bob Esponja. From October 5th, in an action carried out by DM9, the store receives exclusive activation for those in love with the character and their friends from Bikini Bottom. In addition, on the date, all the news announced for the campaign, such as the Combo Fenda do BK, begin to be sold in the brand’s restaurants. Consumers will be able to create their own adventures in the spaces of the underwater city until November 29th.
Juliana Cury, vice president of marketing and sales at ZAMP, master franchisee of Burger King and POPEYES in the country, said:
“With this activation, we seek to provide yet another immersive, exclusive and unique experience, as we did with Stranger Things, for consumers of different age groups who are passionate about SpongeBob to have fun and enjoy our themed spaces and new products.”
The special, immersive and instagrammable atmosphere opens up to the public with the colors, flavors, elements, characters and dynamics of the SpongeBob crew, with spaces such as “living water field”, “Patrick’s house”, among others.
Daniel Ottoni, VP of Creative at DM9, says:
“Burger King and DM9 have created the biggest in-store experience seen in recent times with Stranger Things and Netflix. We also turned a BK store into an Original to launch BK Original. In the month of children we will bring, this time in partnership with Viacom, an unforgettable experience for fans of SpongeBob SquarePants. People are already starting to wonder what the next experience we will have in the chain’s stores.”
The brand will also take the sensory experience of the store to the BK app. In an action conceived by the DAVID agency, to find the coupons of the Combo Fenda do BK, consumers will need to slide through the entire app, reaching the depths of the seven seas, in the true mood from the series. Offers are valid for Click and Collect.
Fabricio Pretto, creative director at DAVID, comments:
“After the success of the inverted app for Stranger Things, Burger King repeats the dose by launching the depths of the app for SpongeBob, which consists of a kilometer scroll to take consumers to the bottom of Bikini Bottom with special offers. It is a campaign that explores all the memes that are already a classic in the digital environment.”
With the launch of the campaign, Burger King® brings the BK Slit Combo, that unites the succulent Burger do BKto crisp Sponge Potato and the delicious Estrela’s BK Mix. The BK Burger consists of sesame bread, pink smoked sauce, lettuce, tomato, pickle, slice of cheddar cheese and 120g gourmet blend burger. The Sponge Potato also has the pink smoked flavor sauce. Estrela’s BK Mix is made with vanilla dough, strawberry syrup and chocolate confectionery and can be purchased separately, too. For children, the brand brings to the classic King Jr. (consisting of a bread, meat and cheese sandwich or BK Chicken 4 units, 1 water, 1 small potato, 1 apple and a toy) an exclusive item, inspired by the beloved character.
The novelties, in limited edition, are now available on the menu of all the restaurants listed in this link. O BK Slit Combo without the Estrela BK Mix it costs R$ 39.90 via the counter and R$ 36.90 for Click and Collect. O Estrela’s BK Mix costs R$ 12.90 via the counter and R$ 9.90 for Click and Collect. already the Combo King Jr., which comes with the limited-edition SpongeBob-inspired toy, starts at R$26.90 via the counter. The BK Crack Combo does not come with the toy, which can be purchased separately for R$ 15.90 a unit.
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