In addition to being on the shirt of the club’s women’s team, the pharmacist will be responsible for providing athletes with vitamin and supplement products
Cimed announced that the new sponsor of the Cruzeiro. The contract runs until the end of 2026 and includes support for the club’s women’s football, which will have the pharmaceutical company’s logo stamped on the players’ main uniform.
The brand will also be on the shirt of the men’s team’s goalkeeper and coaching staff. The scope also includes the captaincy of both teams and a focus on digital assets, such as mini-documentaries, signed paintings and challenges, which aim to engage the celestial fan.
We are very proud to be a company that supports Brazilian athletes and now we are going to start working with Cruzeiro, one of the biggest clubs in the country. Minas Gerais is a very important state for Cimed, it is part of the company’s history, since since the end of the 90’s we built our first factory in Pouso Alegre. That’s why the partnership with Cruzeiro has always made a lot of sense for us, said Joo Adibe Marques, CEO of Cimed.
The pharmaceutical company, known for its yellow visual identity, will be responsible for providing free vitamin and supplementation products to Cruzeiro athletes.
Among the activities provided for in the contract, there are LED signs at games, brand exhibitions at Toca da Raposa, including corner boards and flags, yellow training vest for all teams including youth category, branding on squeezes and luggage trip of all teams.
The contract also provides for the creation of a Cimed pharmacy in Mineiro and Toca da Raposa. Another pillar foreseen is the relationship actions: tickets, autographed shirts and experiences aimed at the main stakeholders.
We are working hard to return to Cruzeiro, even if not immediately, the sporting vigor. The work at Cruzeiro has been tireless and this shows a complete alignment with Cimed also in the management profile. This is precisely what we want to get closer to brands as respected and admired as Cimed. the meeting of giant brands in their segments, added Gabriel Lima, CEO of Cruzeiro.
By 2023, Cimed plans to invest more than R$20 million in national football. Recently, the pharmaceutical company announced a partnership with Palmeiras and since 2016 has been a sponsor of all CBF teams.
