The brands will support the Futebol de Rua project, which serves 7,000 children and adolescents in 22 Brazilian states
HBO Max has joined Centauro in an action that seeks to promote the practice of sports by young athletes in communities. Together, the brands will support the Futebol de Rua project, which serves 7,000 children and adolescents in 22 Brazilian states.
The initiative is part of the UEFA Champions League broadcast campaign on HBO Max, which brings back the roots of great players in the Champions League. The social project Strengthening a Raz seeks to promote the future of Brazilian soccer players with cash donations and sporting items for young athletes from Instituto Futebol de Rua.
From October 12th until the Champions League final, in 2023, when purchasing licensed Champions League products at any Centauro store, sporting items such as t-shirts, shorts, socks, boots, training items will be donated to Instituto Futebol de Rua, a non-profit organization that since 2006 has used sport, education and culture as tools for human development.
Impacting society through initiatives like this is one of our main purposes. Contributing to the creation of more opportunities, especially for children, in addition to promoting the development of football in the country, is part of our objective as a company that lives and is part of the largest sports ecosystem in the country, the SBF Group. And having HBO, which has the same synergy as us, is fundamental and very rewarding, said Gustavo Milo, marketing director at Centauro.
The expectation that a wide range of products will be delivered to the institute by the end of the championship. In addition, the public will also be able to contribute financially on the campaign website and during the live matches, with the QR Code that will be available on the screen of the broadcasts of the UEFA Champions League games on HBO Max, TNT and Space.
The project aims to bring about social transformation in favor of the sporting, cultural and social inclusion of children and adolescents in social vulnerability, helping in the professional training of young apprentices.
“Brazil is the country of football and thousands of young people use sport as a source of entertainment, health, income and for social and cultural purposes. Here at HBO Max we believe in the transforming power that football has in the lives of these young people and that’s why we We joined Centauro and TNT Sports in this important project, said Louise Faleiros, director of marketing at HBO Max
