Gshow launched its campaign with the concept of a redesigned portal that is increasingly closer to pop culture. Under the motto “gshow. Here is Fan”, the action brings the new moment of the site with a broader look at entertainment fans.
Fun, colorful and musical, the video, broadcast on TV and in the digital universe, presents the public with an editorial proposal with engaging content, new editorial formats, pop language, all accessible through mobile navigation.
The dive into the new portal begins with a female finger, which promotes a journey through navigation, passing through the editorials, contents and varied themes. During the tour, great talents from Globo pervade all the pillars of the site: realities, soap operas, podcasts, Tudo Mais (Pop publishing, Viralizou and TV & Famosos), fashion and beauty.
Along the way, some elements and characters become tangible, such as The Masked Singer Brasil’s mirrored cat and a BBB dummy. In the sequence, the video reveals the presenter Tadeu Schmidt. The camera also moves through dramaturgy and discovers characters from the soap opera Nos Tempos do Imperador, represented by the trio of actors Gabriela Medevdoski, Michel Gomes and Heslaine Vieira.
In another part of the film, a scene with two chairs in The Voice Brasil reveals two Glorias Pires, symbolizing the iconic characters Ruth and Raquel, who marked an epoch in the soap opera Mulheres de Areia. In the variety lounge, Fatima Bernardes and Manoel Soares enter the stage with Tati Machado and the video ends with a good-humored interaction by Gui Sousa.
Globo Communication Director: Manuel Falcão
Creative Director: Ricardo Moyano
Senior Creative Manager: Alexandre “Nego Lee” Popoviski
Creative Manager: Christiano Calvet
Creation: Carlo Iulio; Rodrigo Judah, Alexandre Tommasi
Planning: Bernardo Magalhães, Bruno Altieri and Diogo Machado
Marketing & Operations Director: Mariana Novaes
Senior Service Manager: Suzana Prista
Service Manager: Suzana Poli
Service: Lívia Barbosa
Production Manager: Ricardo Leo
Coordination Production: Gabriela Bonn
Production: Fernanda Ribeiro
Directed by: Daniel Soro and Alexandre Chalabi
Executive Production: Natalia Souza, Diandra Martins and Cecilia Bertoche
Production Coordination: Mariana Guerra and Marcia Frota
Service: Regina Knapp, Roberta Frederico, Felipe Lopes and Marilia Raffaeli
Technical Coordinator / Head of Post: Rafael Bozzi
Coordination Assistant: Hugo Ferrioli
Montador: Edson Mandu
Finishing: Jessica Helena Rodrigues Costa, José Guilherme and Kevin Crauford
Submission assistant: Junior Fernandes and Rafael Cereda
Art Director: Enio Vital
Art Assistant: Victor Further and Tiago Sattu
Illustrator and animator: Danilo “Cheng”
Rotoscopy: Jean Estevão and Diego Ruiz
Motion Designer and Composition: Alexandre Ormond, Ullisses Soares, Bernardo Godinho Vaz, Igor Romana, Edgardo Antonio Guerrero and Ivan Franco
Color: Gigio Pelosi
Audio Finalization: Commando S Team
Voiceover: Carô Carvalho
Service: Elis Pedroso / Juliana Marchetti
Creation and Production: Rafael Langoni