Increasingly, social platforms are a strategic part of the marketing plans of companies of all sizes. Networks like Instagram or Facebook, both from Metareach millions of people at the same time and have become true sales centers.
To honor and reward the brands, agencies and content creators who created the best video campaigns on their social networks, the company created the Meta Video Awards. The award will bring together important names in the industry from Brazil, Argentina and Mexico for the tributes.
Who can participate?
As already mentioned, the participating countries will be Brazil, Argentina and Mexico. Therefore, to register in any of the categories gathered by the award, it is necessary that the brands, agencies or creators are from one of the three nations.
In addition, you must have used Meta’s solutions to carry out your campaigns. The dates defined for the works to be aired are: June 1, 2021 to June 30, 2022
Categorias do Meta Video Awards
Full Funnel Video Strategy
This category will reward video campaigns that have adopted the Full Funnel strategy. The jury will evaluate the entire process that comprised the elaboration of the actions, following three main pillars: strategy, execution and results.
Creativity using Video
As the name implies, creativity will be the main focus of this category. The judges will categorize whether the campaigns competing for the award translated their ideas well into execution. The participating videos can be short or long and must prove their results.
Diversity, Equity and Inclusion in Action
If everyone’s guaranteed space has been an increasingly important cause in the media, it couldn’t be different when evaluating video campaigns. To assess the category, the entire range of diversity will be considered (gender, age, sexuality, neurodivergence, different abilities, ethnicity, social and economic inequality, among others).
Grand Meta Award
The main winners, awarded with a gold trophy in the above categories will also be able to compete in a special category. The Grand Meta Award is an additional trophy, in which the jury will choose the campaign that generated the most results and was a source of inspiration and influence throughout the industry.
It is worth mentioning that the same work can compete in different categories.
The main evaluators of the award
The specialists chosen to evaluate the works presented will also be diverse. Among the professionals who will compose the jury are big names in the market and professionals from Meta from the 3 countries in which the award will take place. here.
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