O Play with the Market is a new program in partnership with the company Dual Midia, that interviews great names in the world of communication. In this episode, Rubens Nigro, Commercial VP of Dual Mídia, interviews Marcelo Reis, CoCEO and CCO of Leo Burnett agency.
Leo Burnett Tailor Made is an agency that believes that with passion, innovation, strategy, big data, proximity and understanding of opportunities, it will be able to transform clients with great challenges into clients with great results; communication ideas, into business ideas; media channels, in channels of coexistence, chat and relationship.
Marcelo Reis, from Minas Gerais who had a successful professional career in São Paulo until becoming co-CEO of one of the largest advertising agencies in the capital, talks about the challenge that the advertising market will face next year, regardless of who wins the elections.
“We are coming from a situation of inflation and unemployment, a very complex situation from a social point of view. Agencies, which bridge the gap between consumers and brands, will have to know how to make this connection in a very powerful way. Understanding social networks, the social thermometer, and what is happening on the streets, in the economy and in politics, behind the games, in order to be able to coherently connect the ends between brands and consumers”, he analyzes.
Check out this and other topics from the chat by Marcelo Reis, co-CEO of Leo Burnett, and Rubens Nigro, Commercial VP of Dual Mídia, in the interview now available on our Youtube channel.
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