The campaign I will be born in 2050 has the support of dissemination from Globo, Instituto Band, Zanzar and Eletromidia
You can transform today the place where I will be born tomorrow. With this message that Robertinha, a girl who will be born in a 3D Favela (Dignified, Digital and Developed) in the year 2050, wants to sensitize society to care for Brazilian communities in the new Gerando Falces campaign.
In the video I will be born in 2050, she shows what it is like to grow up in a favela that has had its reality transformed, but also remembers the thousands of other children who did not have access to basic sanitation, electricity, health, education and who grew up in neglected.
To contribute to a better future, with dignity and opportunities for Robertinha and thousands of children who live in more than 13 thousand favelas in the country, we want to end this year with 10 thousand recurring donors. With the participation of society and the commitment of all sectors, we can together stop the cycle of poverty in the country. Therefore, it is very important that we have a joint force to continue our projects, such as Favela 3D, said the CEO of the NGO, Edu Lyra.
The video will be broadcast nationally, on TV channels, radio stations (in spot format), screens in app cars and also in residential and commercial elevators, in addition to the social networks of the NGO Gerando Falces.
The campaign I will be born in 2050 counts with the publicity support of Globo, Instituto Band, Zanzar and Eletromidia.
