Films were created by the agency Wieden+Kennedy Portland and produced by the British company Blink
The duo Jungle, composed by the Brazilians Marcus Cidreira and Vince Tigre, is the stage director of the Match Day campaign films, created by the agency Wieden + Kennedy Portland and produced by the English company Blink, to promote the launch of the EA Fifa 23 video game globally. Brazil, the Jungle are exclusively part of the team of scene directors of the production company Untitled.
Created for EA Sports, a company that develops and distributes electronic sports games internationally, the campaign features some of the biggest stars in world football in films, such as Kylian Mbappe, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil Van Dijk, Jack Grealish and Chloe Kelly.
We try to show the ups and downs, the tension and the authentic energy that football generates in its fans, whether they are from anywhere in the world. When the fan is at the game every Sunday, he is able to connect with the energy of the stadium and transport it to the set with a truth that few actors would reach. And this invaluable contribution. In building a real match routine, we use reference to all the details, from the bus packed with people bouncing around the city towards the stadium to the rivalry between the teams, but who fills this space is the fan, says Marcus Cidreira.
For many, match day, or match day, is a religious ritual. Football is made up of explosions, high energy, but also moments of silence. This was important for the direction and for the rhythm of the edition that portrayed the day of the game, the match day, completes Vince Tigre.
