In order to expand communication with the young public, the Diniz Optics bet on TikTok’s motto. The objective is to highlight the importance of glasses as a fashion accessory in the colorful campaign ‘Summer Spring – discover the power of glasses’, which has investments in national TV and online media, as well as material at the POS.
TikTokers Luccas Abreu (@luccasabreu) and Priscila Caliari (@pricaliari), with 7.3 million and 4.2 million followers, respectively, star in the brand’s new communication.
Luciane Gomes, Marketing and Communications Manager at Diniz Opticssays:
“They have a very strong and active presence on social media and will help the little dance and bubblegum music about the power of glasses to convey, in a happy and fun way, the message that there is always a model for every occasion and for the image that each person wants to convey.”
With a TikTok aesthetic, the 30”, 15” and 5” films present a unique scenario that privileges the choreography of digital influencers. In addition to dancing, as is common on their social networks, they change clothes and glasses to reinforce the concept of the power of glasses as a fashion accessory.
Created by the agency Heads Propaganda, the campaign ‘Spring Summer’ by Diniz Optics will be broadcast in October on open and pay TV, on platforms in Youtube, Facebook, Instagram e Twitterand at the POS of more than 1,000 stores across the country.
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The post Optical Diniz show the power of glasses in a new campaign with TikTokers appeared first on ADNEWS.
