Netflix has announced key details for its new ad-supported tier, including name, price, release date, and limitations. The new tier is called Basic with Ads and costs $7/month. Existing plans are unaffected, and the new ad-based tier should be an add-on offer for people who want to sign up at a lower cost.
The Basic tier with ads will launch in the US (and 11 other countries including the UK, Mexico, Australia and Canada) on November 3rd. Those who subscribe to the Basic tier with ads will have their video quality capped at 720p and will see an average of 4-5 minutes of ads per hour. Also, some TV shows and movies will not be available with Basic with ads due to “licensing restrictions”. Netflix did not name the missing titles, but said it is working with providers to add more content over time. Finally, Basic with Ads members cannot download titles.
Netflix ads will play during the schedule, which also works on Peacock, HBO Max, and others. Ads on Netflix will be 15 or 30 seconds long, and Netflix said advertisers can choose to target audiences by country and genre. Advertisers can also prevent ads from appearing on “content that may be inconsistent with their brand,” Netflix said.
Basic with Ads subscribers can watch content on one device at a time and also have access to Netflix’s growing catalog of mobile games.
A chart posted on Netflix’s website provides a breakdown of the company’s various plans, including Basic with Ads ($7/mo), Basic ($10/mo), Standard ($15.50/mo) and Premium ( $20/month).
Netflix announced the new ad-based tier after the number of subscribers declined. The idea is to encourage people to come back – or new subscribers to sign up – at a lower cost in exchange for running ads. According to Ampere Analytics, Netflix’s new ad-based tier could generate $8.5 billion a year by 2027 through subscription fees and ad revenue.
This article is a translation of the writing by Eddie Makuch to the website GameSpot.
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