Corona beer has just announced the opening of a special destination for 2022: “Corona Island”, a paradise reserved for people to disconnect from their daily routine and reconnect with nature.
Located in the heart of the Caribbean Sea, the destination celebrates the natural essence of Corona – made only with natural ingredients – and its passion for nature and for the moments lived outside.
“Like a beer made with 100% natural ingredients and born on the beach, Corona Island is a special project that helps us make our purpose – to inspire people to reconnect with and care for nature – even more real.” complements João Pedro Zattar, marketing head of Corona in Brazil.
Corona will also take consumers from around the world to its island – including 20 Brazilians with a companion – to get to know the place and be part of the experience.
To compete for this dream trip, all you need to do is participate in the “Corona Island” promotion, which runs from December 1st to January 15th: when you buy one pack of Corona or the gift pack de Corona (with 4 Corona beers and a towel), the consumer accesses the website, reads the regulations, registers his invoice and at the same time receives lucky numbers to participate in the draw.
Packs entitle you to two sequences of numbers, while gift packs entitle you to five sequences; Only people over 18 can join, with a limitation of up to 50 lucky numbers per CPF during the entire promotion period. Each of the 20 winners can take one (01) companion.
About Corona Island
Surrounded by sea and vegetation, visitors to Corona Island will be able to follow the rhythm of nature, participating in activities such as workshops on life without plastic, guided meditations on the natural sounds of the island and even a visit to a local farm that supplies the original ingredients. Organic used locally.
With the support of the international NGO Oceanic Global, Guests will also have educational activities on plastic pollution, ecosystem protection and ocean conservation, taking into account everyday habits and responsible consumption and tourism.
The island will still be evaluated by Oceanic Global based on the elimination of single-use plastic and responsible waste management, among other good practices, endorsing the well-known journey of Corona in the fight against plastic in the oceans.
The entire island hospitality team will also undergo NGO training in sustainability and best operational practices.
In addition to the promotion, Corona also promotes a global auction in partnership with the NGO Oceanic Global so that the public can visit the island: on this site, consumers can place their bids and win a one-week stay – in which case the recipient can take up to nine guests and have the Island all to themselves.
The auction, which runs until December 14, aims to raise funds for ocean conservation projects through the work of the NGO.
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