The income obtained from the sale of the tokens will be donated to Instituto Limpa Brasil, an NGO specialized in cleaning and proper disposal of waste.
Dafiti entered the NFTs market, an acronym for non-fungible token or non-fungible tokens. and starts selling six tokens, with unpublished versions of the brand’s new mascot, the D-zo.
The company’s entry into the NFT universe will take place through a digital wallet, with the Ethereum token and the OpenSea trading platform.
According to Alone Mori, CMO at Dafiti, the tokens also bring the opportunity to explore Web 3.0 and plan for a presence in the metaverse.
With the NFTs, we celebrate the arrival of our mascot, in two actions that further increase the brand’s connection with consumers and reinforce our motto: Live Fashion with more D-Zo from Dafiti. We always want to test and discover new solutions, providing unforgettable and interesting experiences for the public, said the CMO.
The income obtained from the sale of the tokens will be donated to Instituto Limpa Brasil, an NGO specialized in cleaning and proper waste disposal actions and which is a partner of the Lets Do It Foundation, whose mission is to contribute to the construction of a waste-free and healthy planet.
Our support for Instituto Limpa Brasil follows on from a joint initiative carried out in the Minas Gerais municipality of Extrema, where we collected more than 200 kilos of waste in September, on World Cleaning Day, added Mori.
