Casas Bahia, Ponto, Natura and Havaianas held a virtual exchange of gifts, with their brand personas, in the action ‘The coolest secret friend on Twitter’. The dynamics began to be shared by the characters between Wednesday (22) and Thursday (23) on the brands’ social networks.
Nat Natura, Iana (Havaianas), Pin (Ponto), Satiko (Sabrina Sato’s virtual persona) and CB (Casas Bahia) participated in the action, which was entitled to the famous clues — given in homeopathic doses on the networks — and gifts, obviously from each brand.
The dynamic was created and led by Via’s marketing teams and partner brands.
“This year, CB will be the great host of the game. He will play with the other characters and, to get in the mood for the party, he will present a series of posts on his profile, including selfies with friends at the time of exchanging gifts”, explains Gabriel Ribeiro, Via’s marketing manager.
