The week comes to an end with some movement in the market. Among the main ones is the announcement of the new Marketing Director at Puma Brasil. The position will now be held by Luciana Soares.
The executive arrives at the company with the challenge of launching the new campaign, #ElasMovemJuntas.
Another novelty announced in the week was the new creative leaders for TikTok from Gallery. Chris Albano e Rebecca Avila arrive at the agency to occupy the positions of Creative Director e Associate Creative Directorrespectively.
Both directors are now part of the area led by founding partner and CCO, Rafael Urenha.
iD\TBWA reinforces leadership with Executive Director of Operations and Technology
A iD\TBWA announced the arrival of Thiago Carneiro as Executive Director of Operations and Technologywhich will aim to make connections between the front and back office of the branch fluidly, implementing new automated processes to increase productivity and the quality of products and services, following all the business fronts and their interfaces.
In line with the new objectives, the executive will also be close to the new business units: iDx (Innovation hub) and Indie (digital production company), in addition to supporting Creation management in the implementation of new tools.
New executive creative director at CL
A CL announced the hiring of Fernando Tomeu to the post of executive creative director.
In the agency’s structure, he will report directly to the partner and CCO Al Alves and work with a focus on expanding his creative capacity focused on business, putting his experience at the service of current and future clients, such as Electrolux, Consigaz and Agrofy.
New leaders at Hogarth Brazil
A Hogarth Brasilproducer of creative solutions at WPP, announced two new leaders in its team: Roberta Santos takes on the role of project management directorWhile Leonardo Oliveira returns operation to assume the post of director of technology and digital production.
We are reinforcing the team with two extremely experienced professionals who bring in-depth knowledge in different aspects of technology and communication. Having Roberta on the team and Leonardo’s return offers us an even more robust structure for solutions that combine creativity, processes, production and innovation, ranging from large projects to the day-to-day operations, emphasized Rafael Nasser, CEO of Hogarth Brasil.
11:11 announces vice president of operations and business
A 11:11creative shop led by Marcelo Siqueira, Wilson Mateos, Renata Antunes and Daniel Leito announced the first hiring outside the creative department.
With the significant increase in demands, projects and perennial relationship with customers, the operation now relies on Guilherme Grigol as vice president of business and operationsassuming the leadership of both departments.
Mediasmart expands team in Latin America
A Mediasmart announced the hiring of two new managers: Murilo Cozza, who assumes the post of Client Services Managere Lucas Vieirawhich takes as Regional Marketing Manager.
Both will have the challenge of promoting the platform’s multi-device solutions, in addition to focusing on experience and service for local customers, and will report to Tasa Pereira, Regional Director for Latin America.
Wayra Brasil has a new Managing Director
A Wind Brazil introduced to the market its new Managing Director: Gabriela Toribio, who takes over the leadership of Vivo’s open innovation hub, aiming to bring startups and Vivo closer together to generate business opportunities together and invest in early stage startups, to continue boosting the entrepreneurial ecosystem with contracts and financial contributions.
As Managing Director of Wayra Brasil, Gabriela will also head Vivo Ventures – Corporate Venture Capital (CVC) of Vivo, launched in 2022. The Fund has a committed capital of BRL 320 million to invest primarily in growth-stage startups. ), in the areas of Entertainment, Smart Home, Marketplace, Health, Finance and Education, key sectors for Vivo’s positioning as a digital hub.
Ultraviolet scene director
A Ultraviolet strengthened your team scene directors with the hiring of Brunette Archangel. The professional, who has worked in the fashion world and traveled several countries filming documentary films, will turn her lens towards the direction of commercials and branded content projects.
She joins the production company’s team of scene directors, which consists of Daniel Caselli, Delai, Jlia Cruz, Manuh Fontes, Ricardo Souza, Rodrigo Rebouas, Will Mazzola and Wilson Mateos. Ultravioleta maintains partnerships with the producers Moonheist and A Fbrica, in addition to representing the Argentine producer Mama Hungara in Brazil.
Dream Factory’s new party director
A Dream Factory announces the hiring of Bruno Guerrato take as director of the popular festivals cluster.
The area will bring together all the initiatives developed for the segment and, among the parties already confirmed are the National Carnival Platform, with the 2023 Official Street carnivals in Rio de Janeiro and So Paulo, and the negotiation of four other plazas. Also included are the São João festivities in the Northeast region, an event that is the second largest popular and cultural event in Brazil.
Both will be carried out in partnership with Together, Ambev’s entertainment arm. Under his direction will also be the Natal da Lagoa and Carnario projects.
Reinforcements in IWM’s business and planning areas
A IWM announced the arrival of 3 new professionals for the business and planning areas.
Viviane Costa (ex Google, Squid and Mfield) assumes account management, reinforcing the service team and I came Vincent (ex Hybrida and Gabinete Duliu Sartori) joins the commercial team as a sales executive. J juliana plazio (ex DM9, Publicis and BBI) integrates the planning team as coordinator.
Zygon announces new Executive Director
A Zygon announced Thalita at the Station like new Executive director of the solutions-focused business unit.
She will be responsible for all customers of Zygon’s business unit, which currently works on projects in Brazil, Argentina and Mexico.
Commercial time yes Tunad
A Tunas announced the expansion of its time comercial as a contract of trs business managers to reinforce the team of the commercial head, Eduardo Leite: Carlos Otnio, Rodrigo Cierco and Daniele Vale.
Alongside Marcelo Dria, the new managers will be responsible for developing solutions and marketing services to meet the needs of the advertising industry (among vehicles, agencies and advertisers), such as measuring data and insights, considering the attribution model for offline media. with digital impact.
