The idea for the campaign created by 11:21 came from the fact that many consumers confuse the name of the company
In retail for 63 years, Drastosa Esportes made its debut in the advertising world with a light and humorous campaign that plays with the confusion that consumers have with the name of the chain of sporting goods stores.
The campaign, created by 11:21, has the concept The right name in sports brands and the idea came from the fact that many consumers confuse the name Drastosa and call it Dastrosa. The pieces reinforce that the name doesn’t matter, it’s worth choosing the chain, because this is the right name in sports brands.
The pandemic has made people turn more and more to sports, exercises and training and this is a market that will still grow a lot. We saw this as the best time to invest in communication and get even closer to customers, said Ronald Radomysler, Director of Drastosa.
With 4 films and pieces such as banners, posters, mobiles and stickers, the campaign will invade e-commerce and the brand’s five physical stores in So Paulo.
Films are broadcast mostly on digital media, with more than 20 Youtube channels focusing on the sports universe, action with 10 influencers and on news portals such as G1, IOL, IG, in addition to programmatic media, posts and advertisements on social networks, including Twitter, since there people make more mistakes.
The campaign runs until March 2023 with the aim of taking advantage of Black Friday, the World Cup and Christmas.
To support the company, we will launch promotions and special prices, including the strategy of buying through the website and picking up in stores, with better prices, reinforced Radomysler.
