Pinterest’s trending tool will help advertisers get more detailed information about planning behaviors
Pinterest launched an expanded platform trending tool and a new API for conversions, now available globally, this Monday (17).
The platform will double the number of advertisers and launch new tools for marketers that support a more cohesive journey from early campaign lifecycle to post-campaign reporting.
Pinterest is positioned at the intersection of discovery and commerce, where inspiration meets intent. We’re investing in our advertising platform to help businesses around the world achieve their goals and connect with consumers at every stage of the campaign lifecycle,” said Bill Watkins, Pinterest’s chief revenue officer.
Pinterest’s trending tool will help advertisers get more detailed information about planning behaviors, with the goal of informing campaign planning through creation and targeting.
In addition, Pinterest’s new Conversion API gives advertisers a comprehensive view of campaign performance to measure the actions these audiences have taken on the site. The platform API will also integrate global conversion capabilities in the coming weeks with trading partner Shopify and tag management partner Google Tag Manager.
The tools are designed to help advertisers discover emerging trends and measure the success of their campaigns. Advertisers get continuous visibility into performance, while allowing Pinterest ad campaigns to be optimized.
The Pinterest API for Conversions is globally available to all advertisers and can be implemented directly or through Shopify or Google Tag Manager partners.
