The campaign, co-created by CP+B and 99, aims to bring more clarity and predictability in earnings to app drivers.
99 launched a campaign that aims to reinforce its commitment to more real gains for drivers.
In the campaign “Na 99 a conta Fecha”, co-created by CP+B, the company presents the maximum guaranteed rate of 19.99% per week, with the aim of bringing more clarity and predictability in earnings to the app’s drivers.
“We are always looking for solutions to our customers’ problems and also to those who are on the front line, every day. Driver partners are key parts in building the experience we bring to the consumer”, said Raphael Dias, director of 99 marketing.
The campaign has nine videos ranging from 90” to 6”, promoting the main messages of the campaign, content for social networks with partner drivers, in addition to insertions in podcasts.
The films will be broadcast on TV, digital channels and radio spots in 9 places in Brazil until 1/28, in addition to OOH in SP and RJ. All content will be shared on @voude99 brand digital platforms, in addition to influencers.
