The campaign, signed by the Commonwealth//WMcCann, supports the automaker’s commitment to addressing the barriers imposed on women.
Chevrolet Tracker invited singers MC Sofia and Marina Sena to star in the automaker’s SUV promotion campaign.
The campaign, called “Nossa Caminhada”, signed by the Commonwealth//WMcCann, a division of WMcCann for exclusive Chevrolet service, has pieces that present the infinite criticism that the singers have already received and how they respond with their own success stories.
Taking charge of our own lives is a challenge, especially when we talk about us women, who are daily questioned and charged by a series of stereotypes defined by society. In this action, we want to remember our commitment to break these paradigms and make it clear that our path is possible when we take over the direction, said Christianne Rego, GM’s CMO for South America.
Launched on the brand’s social media profiles, the action confirms Chevrolet Tracker’s commitment to taking the barriers imposed on women seriously.
