The action created by the David agency is part of the promotion of the brand’s launch, the BK Original Cheddar
Burger King proposed a challenge for consumers this Sunday (16): lick the television screen, with the #LAMBIDAOBK action.
The call for the challenge was made in a commercial for Fanstico, on Rede Globo. To win a free sandwich, viewers posted on Twitter or Instagram stories a video or photo of themselves licking the TV screen at the time of the commercial’s airing.
The action created by the David agency is part of the promotion of the brand’s launch, the BK Original Cheddar. In one minute, the video introduces the sandwich and the new cheddar-flavored creamy sauce and, with an engaging and challenging speech, calls the consumer to activation.
Consumers who completed the challenge within the time indicated in the commercial will receive the product through credit points at Clube BK, the network’s benefits program.
Burger King is a brand that lives by testing its own limits. This time, we decided to take the concept of appetite appeal to the extreme. Inviting the audience to lick the TV is something only BK could do, said Fabrcio Pretto, Creative Director at David.
