The first debate between the candidates for the presidency of the Republic of Elections 2022, broadcast by Band this Sunday (16), won the isolated vice-leadership in the audience com 15.0 peak pointsreaching 2.2 million people in Greater São Paulo.
The event organized by the station in a pool with TV Cultura, the UOL portal and the Folha de S.Paulo newspaper recorded 12.4 points average e share from 18.9% in the range from 8:02 pm to 9:52 pm. Held at Band’s main studio in São Paulo, the meeting brought face to face, for the first time in the second round campaign, Luiz Inacio Lula da Silva (EN) and Jair Bolsonaro (PL).
Immediately displayed, the Free Channel echoed the debate and achieved excellent results at the time (21:52 to 23:05). The program marked 6.1 points average, share from 10.2% e peak of 13.0 points.
Band and Vibra Digital, a technology spin-off company and digital strategist of Grupo Bandeirantes, also had a partnership with Google, which provided data of interest in search, panels, intelligence and analysis. In the digital environment, the debate broke records and became the biggest live journalistic event ever seen on YouTube in Brazil.
were almost 2 million concurrent users only on Band Jornalismo on YouTube, the largest Brazilian journalism channel on the platform. In the first 12 hours after the debate, more than 8.5 million views. On Twitter, the hashtag #DebateNaBand garnered more than 1 million mentions and held the top spot on Trending Topics for three hours. The Band website attracted 950,000 users on Sunday and an audience of 11.5 million page views.
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