Since its founding in 1964, Nike has created a brand that can be recognized around the world with just three words: “Just Do It”. This instant recognition precedes decades in the sports market. This means that long before knowing the quality of Nike products, the consumer was already able to recognize the name, symbol and ideal of the brand.
The main reason for this immediate recognition since its birth is that the company was founded on marketing and the product is one of the most important tools for this. If you’re starting a new business, one of the first steps is to invest in a consistent strategy to represent your brand at first glance. In this sense, a company name generator is essential to carefully choose a startup name, standing out even before the design and quality of the product, especially in the digital age.
Consider other successful brands as an example to follow
When one sees logos of well-established companies in the market like Nike, Apple, Petrobras, etc. a name immediately comes to people’s minds. Taking inspiration from a brand that distinguishes itself among others and that has a strong name related to image, will help your company towards success. Hence the importance of being consistent, using a distinctive logo and style expressed in the image and name.
Name, design and quality of a brand
Many terms and strategies are related to creating a brand, but brands that are established in the market have one thing in common: a strong branding plan that involves much more than a logo. Several elements need to work together to produce and establish a company’s image, which includes the emotional impact it has on its consumers. Having a brand that people can easily identify can propel a business forward in the early years of its creation.
A strategy widely used in marketing is the use of a face that consumers trust and consider before making purchase decisions. It’s an instant trust that can convert occasional shoppers into loyal customers. From this gateway, the company has the opportunity to establish its image and its product in the daily lives of its customers.
Remember that when someone wants to buy an item or use a service, they are looking for companies that have an established brand and personality that they like. A person who over time can be related to the company’s name, design and product. This strategy is even more important for companies that are new to the market, while few people are familiar with the brand.
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